The insurance distribution platform

One platform for the
entire insurance lifecycle.

Configure any product, render any journey, and sell through any channel — from a single API-first, AI-native core. Buy, renew, claim and endorse, across health, motor, life and travel.

Live demo — no install. Opens the full product in a new tab.
6 personasone codebaseNo-code confignew product in hours
Built for scale across the value chain
50+insurer integrations5lines of business6personas served12L+customers covered
The platform

One platform, every journey.

Everything an insurer, broker or bank needs to distribute insurance digitally — configured centrally, rendered dynamically, sold everywhere.

No-code product config

Products, plans, riders, questions and rules are declared centrally — launch a new product or variation in hours, with no front-end release.

Dynamic journey engine

One engine renders every journey — lead, proposal, KYC, claim, endorsement — from server-driven schemas. Nothing is hardcoded.

Multi-insurer marketplace

Quote and compare plans across 50+ insurers in one view, then recommend the best-fit cover — the core of any brokerage.

AI-native — meet Iris

A conversational advisor that captures intent in plain English and hands a ready cart to the journey. An alternate front door, always optional.

White-label themes & layouts

Two orthogonal axes — theme (colour) and layout (structure) — multiply into distinct deployments from one codebase. Brand any tenant in minutes.

Every persona, one platform

Customer, agent, partner, bancassurance, operations and underwriter — each gets a tailored surface, sharing the same engine and data.

Distribution network & commission

Onboard agents, POSPs and sub-brokers, distribute leads down the hierarchy, and compute commission and payouts automatically.

Full lifecycle

Buy, renew, rollover, endorse and claim — with drop-off resume, shared quotes, and dispositions wired across the funnel.

STP / NSTP underwriting

Straight-through where it can auto-issue; a clean underwriter queue and customer-reaction loop where it can't. Rules stay yours.

API-first & embeddable

A REST core fronts your PAS, UW, CRM and external services. Drop the journey SDK into any host — your CMS, your app, your partner sites.

Analytics & illustrators

Funnel analytics out of the box, plus IRDAI-compliant LIFE benefit illustrators with interactive what-ifs and signed PDFs.

Who it's for

Six surfaces. One engine.

Each persona gets a purpose-built experience — but they all share the same configuration, data and rules. Build once, serve everyone.

Customer (D2C)
Self-serve

Buy, renew, claim and manage policies in minutes — on web, with an AI advisor on hand.

Agent / Partner
Distribution

Sell, quote, share, and manage leads with dispositions, commission and a full conversion funnel.

Bancassurance
Banca

Bank RM & Branch Manager flows — CRM lookup, team rosters, branch targets and lead transfer.

Underwriter
Risk

A focused NSTP queue with per-risk decisions, escalation and a clean customer-reaction loop.

Operations
Admin

Users, distributors, configuration, audit, consents and reporting — the operational backbone.

Enterprise tenant
Multi-org

Carrier, brokerage, banca or affinity — white-labelled, org-scoped, on one shared platform.

app.insuredigita / login
Built for your model

One platform, every distribution model.

Carrier, brokerage, bank or affinity — the same engine, shaped to how you go to market and white-labelled to your brand.

Carrier

Your products, your brand.

Sell your own products end-to-end — configure, underwrite (STP / NSTP), issue and service the full lifecycle.

  • Own products
  • In-house underwriting
  • Instant issuance

Bancassurance

Insurance through your branches.

Bank RM & Branch Manager journeys with CRM lookup, branch hierarchy and targets, and lead push-to-insurer.

  • Bank RM / BM
  • CRN lookup
  • Branch hierarchy

Affinity

Insurance, embedded.

Drop co-branded insurance into any host — e-commerce, fintech, travel, auto — through one API-first SDK.

  • Embedded
  • Co-branded
  • API-first
How it works

API-first by design. Configured, not coded.

Your brand on top, a dynamic SDK in the middle, the platform as the hub — fanning out to your insurer panel, core systems, every external service, your data estate and growth stack.

BrowserAny device
Endpoint 1Your host & brandPage shell · CMS
Journey SDKRenders journeys
Endpoint 2The platformConfigurator & middleware · products · pricing · STP / NSTP · orchestration
Your corePASUnderwritingCRMCommission
Insurer panelQuoteProposalIssue50+ carriers
External servicesVAHANDigiLockerPayment GWNSTPTPAs
Data & analyticsWarehouseData lakeCDPBI
Growth & engagementGA4WebEngageMoEngageGupshup
Identity & SSOAzure ADKeycloakOAuth

The browser only ever talks to two endpoints — your host and the platform. Everything behind it — insurers, core systems and data — is orchestrated server-side, never exposed to the browser.

AI-native

Meet Iris — your conversational front door.

An optional AI advisor that turns a conversation into a quote. It sits alongside the forms, not instead of them — buyers who want to chat, can; everyone else gets the journey they expect.

  • Captures intent in plain English — no form to learn.
  • Hands a ready-to-quote cart straight into the journey.
  • Voice-enabled, multi-language, and always optional.
  • Same engine, schema-driven — every line of business.
Try it in the app
app.insuredigita / assistant
Why it's different

Speed where it counts.

Hours
to launch a new product — not months
12×
deployments from one codebase
90s
from conversation to quote with Iris
100%
of journeys server-configured
FAQ

Questions, answered.

What InsureDigita is, who it's for, and how it fits your distribution stack.

What is InsureDigita?

InsureDigita is an API-first, AI-native insurance distribution platform. Carriers, brokers, banks and embedded partners use one core to configure any product, render every journey — lead, proposal, KYC, claim and endorsement — and sell across direct, agent, bancassurance and embedded channels.

Who is InsureDigita built for?

It serves the whole distribution chain through tailored surfaces for six personas — customer, agent, partner, bancassurance (Relationship Manager & Branch Manager), operations and underwriter — all sharing one engine and data model. It ships as four editions: Carrier, Brokerage, Bancassurance and Affinity.

What does each persona get?

Every persona works on a surface tailored to its job on one shared engine: customers buy and self-serve; agents, POSPs and partners sell and manage their book; bancassurance RMs and Branch Managers capture and route branch leads; operations configure products and watch the funnel; and underwriters clear the NSTP queue. Roles, data scope and hierarchy roll-ups follow the distribution network automatically.

Which lines of business does it support?

Health, motor, life and travel today, each with its own products, plans, riders and rules. Because products are configured centrally with no code, adding a new line or variation is a configuration task rather than a software release.

How quickly can we launch a new product?

In hours, not months. Products, plans, riders, questions and pricing rules are declared centrally and rendered by a dynamic journey engine, so a new product or variation goes live with no front-end release.

Can we quote and compare multiple insurers?

Yes. The multi-insurer marketplace quotes and compares plans across 50+ insurers in a single view, then recommends the best-fit cover — the core of any brokerage or bancassurance operation.

How does the distribution network and commission work?

Onboard agents, POSPs, sub-brokers, bank branches and dealerships into a hierarchy, distribute leads down the network, and compute commission and payouts automatically against configurable rules. Each level sees only its own book, with roll-ups for managers and operations.

Is InsureDigita API-first and embeddable?

Yes. A REST core fronts your PAS, underwriting, CRM and external services, and the journey SDK drops into any host — your CMS, your app or a partner's site — so you can embed co-branded insurance through one integration.

How does it integrate with our systems and external services?

A REST-first core fronts your PAS, underwriting, CRM and payment stack, and connects to the services a journey needs — vehicle (VAHAN) and identity/KYC (DigiLocker) lookups, payment gateways, NSTP and TPAs — configured per tenant, so each deployment talks to its own providers.

Can it be white-labelled for our brand or multiple partners?

Yes. Two orthogonal axes — theme (colour) and layout (structure) — combine into distinct, fully branded deployments from one codebase, and multiple organisations or partners can run side by side, each with its own branding, products and distribution network.

What is Iris, the AI assistant?

Iris is a conversational advisor that captures a customer's intent in plain English and hands a ready-to-quote cart to the journey. It is an optional alternate front door — the structured forms remain fully available.

How does underwriting work (STP / NSTP)?

Cases that qualify are issued straight-through; those that don't flow into a clean underwriter queue with a customer-reaction loop. Your rules stay yours — the platform executes them, it doesn't impose them.

Is the platform built for IRDAI-regulated distribution?

Yes. Products, plans and pricing are configured to each insurer's filed rules, underwriting logic stays the carrier's, and LIFE journeys include IRDAI-compliant benefit illustrators with signed PDF output. The platform executes your regulatory rules — it supports your compliance, it does not replace your obligations.

How does it handle data protection and consent (DPDP)?

Consent is captured as first-class artifacts inside every journey, and the data model carries classification and purpose attributes designed to support India's DPDP Act — purpose limitation, auditability and the like. Hosting, retention and access controls sit with your deployment; talk to us about specific data-residency and compliance needs.

See the whole platform in action.

Open the live product — every persona, every journey, every line of business — in a new tab. No install, no sign-up wall.